Spirited Wines gets mobile with the Mobileweb Company

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By The Drum Team, Editorial

July 27, 2011 | 2 min read

Retailer Spirited Wines has launched a mobile marketing service developed by the Mobileweb Company.

The Cheshire based company is believed to have signed up to the mobile internet service in the hope of raising its profile in mobile search engines.

Benoit Thouvenin, managing director of Spirited Wines, said: “With more consumers using mobile as a key way to find business details it is essential that we can position our brand effectively on mobile search engines and deliver content that is quick and easy to view on any mobile device.

“The m.Discovery platform is the perfect solution and has been extremely simple to integrate into our business”.

Martin Wilson, managing director of Mobileweb Company, said: “We are proud of the fully managed solution we have delivered for Spirited Wines and look forward to the potential to roll out to other leading companies. The ‘m.Discovery’ platform has been specifically designed to support retailers market their businesses and deliver real value from the mobile environment”.

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