Origin flies the flag for Manchester United with USA posters
Cheshire agency Origin Creative has launched a marketing campaign to promote Manchester United's pre-season tour of America.
Origin has designed a series of limited edition posters which will be distributed on the tour. One shows a a goal-sized version of the Stars and Stripes flag made entirely from United football strips (pictured).
To make that flag, Origin enlisted six shirt folders, five flag builders, four photographers, eight stills cameras, two film cameras and a giant empty warehouse. You can see how they did it in the video below.
Creative director Matt Casey said: "This job originally started life as a single poster and we have managed to extend it into a series of posters and a viral without compromising the budget. Chief productions really pulled it out of the bag for us with the kit installation and short movie; their invention and energy is a joy to behold."