Turnberry IPad

Turnberry hotel creates iPad wine list

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By The Drum Team, Editorial

July 25, 2011 | 2 min read

The Turnberry golf resort hotel in Ayrshire has created the first iPad wine list in Scotland.

The hotel has paid £10,000 for ten iPads with Apple-adapted software preventing customers from accessing the internet and it is likely that in the future guests will be able to order through the device.

If the trial is successful, Turnberry will roll it out to its other restaurants and bars by the end of the year.

Using an iPad to order has already been tried in other countries, such as America, with restaurants claiming that customers are less likely to have inhibitions in ordering directly through the device, as opposed to placing an order with a waiter.

Ralph Porciani, director of operations at Turnberry, told Scotland on Sunday: “No-one means to do it, but ordering wine from a sommelier can often be quite an intimidating experience.

“We had already been considering other methods of tackling that problem when the concept of putting the wine list on to an iPad came along. It seemed ideal.

“Around 60 per cent of our guests wander around with an iPad already tucked under their arm. So it is a technology which is very useable and very familiar to many people.”

Gordon Ramsay's Maze restaurant in London was the first in the UK to use an iPad menu.

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