A TV campaign has been launched by IRN-BRU to promote its on-pack promotion to win a holiday to Tenerife.
Created by The Leith Agency, the new phenomenal campaign offers consumers the chance to win a seat on board the BRU-JET, with 100 available through winning packs of 500ml bottles and multi-packs of nine and 18 x 330ml cans.
The campaign begins today (25 July) with the BRU-JET set to fly on 16 October.
The winning bottles will carry unique messages on the reverse of their label, with consumers asked to phone a dedicated number to claim their prive.
POS will support the TV advert, including jet-shaped hangers, A4 posters, five-feet standees featuring the adverts’ characters and shelf barkers.
Adrian Troy, head of marketing for A G Barr, commented: “Times are tough for consumers at the moment, but we’re running a promotion that will not only be fun, but will provide 100 people with an all-inclusive holiday. We’re also offering all our consumers 10% off a summer holiday courtesy of Barrhead travel. We’re confident that BRU-JET will drive demand as holiday-hunting consumers search high and low for the winning packs