Darren Bent stars in latest Love campaign for Umbro

Manchester agency Love has created a new campaign for Umbro fronted by England striker Darren Bent.

Love's latest work for the Nike-owned sportswear brand shows the Aston Villa hitman testing out the durability of Umbro's Elite Training Range.

Bent previously starred in Love's last global campaign for Umbro, promoting the casual sportswear range 1350.

The new campaign was photographed by Tom van Schelven. You can see a behind-the-scenes video over on Love's blog.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.