Manchester agency Love has created a new campaign for Umbro fronted by England striker Darren Bent.
Love's latest work for the Nike-owned sportswear brand shows the Aston Villa hitman testing out the durability of Umbro's Elite Training Range.
Bent previously starred in Love's last global campaign for Umbro, promoting the casual sportswear range 1350.
The new campaign was photographed by Tom van Schelven. You can see a behind-the-scenes video over on Love's blog.