Consumer Focus Scotland appoints Golley Slater Scotland for advertising campaign
Golley Slater Scotland has been appointed to develop a new advertising and point of sale campaign for the Healthyliving award by Consumer Focus Scotland.
The Healthyliving award rewards outlets for providing and promoting healthier foods. Changes to the EU law means that the Healthyliving green apple logo can no longer be used as an indication of ‘healthier’ menu options.
Golley Slater Scotland will work with Consumer Focus Scotland to develop new marketing materials that adhere to new legislation, and complement the award’s brand.
Gillian Wylie, account director at Golley Slater Scotland, said: “Hundreds of food vendors across Scotland already have Healthyliving award status, so the challenge for us was to develop a creative approach that meets the requirements of EU legislation while at the same time developing the existing brand. Our approach will make it easy for food retailers to continue promoting their award status and educate customers about healthy food choices.”
The new in-store creative will be supported by trade and consumer advertising and PR campaigns to raise awareness of changes and encourage more food retailers to sign up for the award.