Liverpool FC signs Nike marketer as commercial director
Liverpool Football Club has appointed Graham Bartlett, Nike's sports marketing director for the UK and Ireland, as its new commercial director.
Liverpool-born Bartlett takes up the role in September and will report to the club's managing director Ian Ayre.
The qualified solicitor started his career in law jobs and is a former head of business affairs at European football body Uefa. He has been at Nike for the last six years.
He will now be responsible for boosting Liverpool's revenue streams through the likes of digital media, merchandising and ticketing sales.
Ayre said: "Graham is a great addition to our team. Now that we have all of the foundations in place to globalise our brand, Graham's experience across partnerships, brands, merchandise and media are perfect skill sets to help us achieve our commercial objectives.
“I have known Graham for some time and am certain he will make a fantastic contribution to the football club.”
Bartlett added: "“My whole family are from the city itself and as a lifelong fan, there is no other club in the world that I would have worked for apart from Liverpool. It has a fantastic history and heritage and I'm delighted to be a part of it.
"But I wouldn't have accepted the position unless I thought I could do a good job and help the club to continue to progress. We are all desperate to take Liverpool to the next level and I want to be part of that adventure."