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Ripley's Believe It or Not! appoints Siren for PR

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By The Drum Team, Editorial

July 21, 2011 | 2 min read

London’s Ripley's Believe It or Not! has appointed Siren to handle its public relations.

The appointment comes only three months after One Marketing Communications was appointed to handle the PR and ad account of the attraction.

Siren will be charged with raising awareness and increasing footfall in the attraction by creating reasons to visit.

Alka Chandolia, Ripley's Believe It or Not! London sales and marketing director, said: “I'm pleased to be working with Siren and look forward to creating some fun and original campaigns together that make the most of the fantastic assets Ripley's Believe It or Not! London already has.

“When choosing an agency to partner with, Siren's energy and enthusiasm for the brand really stood out to us and I believe this motivation will result in some fantastic coverage.”

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