The Market Creative relaunches just weeks after closure
The Market Creative will relaunch today as a retail marketing agency just weeks after it was forced to close its doors due to the administration of its largest client HomeForm.
The agency, formerly The Market Creative Consultants, will continue to be headed up by founders Sue Benson and Dorina D’Ambrosio who have bought the rights to trade as The Market Creative through their secondary company The Market Social.
Sue Benson will continue as managing director of the newly created agency.
The Manchester based creative agency was forced to close after the administration of HomeForm, for which it held the £12m marketing contract for its brands such as Kitchen’s Direct, Dolphin Bathrooms and Moben Kitchens.
“When HomeForm went into administration it was a sudden and devastating blow to our business, and we were forced into an unfortunate position,” said Benson.
“These have been the darkest and longest days of our professional lives, but we had to explore all of the options available to us having spent so many years building up the business and working with so many talented people.
“We have owned The Market Social Ltd for some time and took the decision to buy back the rights to retain The Market Creative brand after much deliberation. Given that there is so much equity in the name we feel that this is the best way forward for the new business. We will continue to focus on retail marketing, but the offer will be broader with the addition of social shopping.
“We have had so much support from staff, clients, colleagues, peers, suppliers and friends throughout this process and we would like to say thank you.
“We are fortunate to open our doors today with six staff and several clients under our belt including Sharps Bedrooms, Johnsons the Cleaners, G.H. Sheldons and G Plan upholstery. We hope to grow another successful business, which can in some small way put something back into the region’s creative services industry," she added.
It is understood that four members of staff have been re-employed by the new company.