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Baxters reviews advertising account

Baxters Food Group is reviewing its advertising account, with marketing communications manager Colette Gourlay approaching agencies directly to invite them to pitch.

According to Campaign, pitches are to be held over the next couple of days with the appointed agency to be tasked with creating a TV campaign to air in October.

JWT London has handled Baxters advertising since 2009 when it replaced The Union who had serviced the account for 12 years. The London agency also handles the company’s digital advertising business which it picked up in May.

Last month 3x1 Public Relations picked up the food manufacturer’s "six-figure" UK PR account.

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