Lambrini launches on-pack marketing promotion

Halewood International-owned drinks brand Lambrini has announced an on-pack marketing promotion with prizes such as trips to New York and London.

The promotion will run on more than half a million 75cl bottles of Original, Cherry & Peach Lambrini which will be distributed through stores between July and December.

Sue Beck Marketing Controller for Lambrini said: “We are always looking for new ways to engage with existing and new Lambrini consumers and are anticipating that this promotion will attract significant interest from female consumers which will ultimately drive sales of the brand.

“The promotion will also tie in to other Diva Style activity planned for the brand in the coming months.”

The overall winner will receive a Diva Style four-night shopping to New York with limousine transfers, tickets to a Broadway show and £1,000 spending money.

Five further winners will receive a West End trip to London for two and 10 runners up will receive a two hour recording session in a UK studio.

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