KMP Digitata launches mobile site for Renold
KMP Digitata has launched a new mobile website for international engineering group Renold Plc.
Renold, which specialises in industrial chains and power transmission products, made the "obvious decision" to create the site after experiencing growth in web traffic from mobile devices.
As well as being better optimised for mobile visitors it will also become an "important tool" for reps out in the field when large brochures and spec sheets are not ideal. It will also be used on factory tours.
David Turner, Renold's marketing communications manager, said: "KMP's team kept the structure and design simple to make it quicker and easier for our customers and sales teams to access product information while on the move. We're very pleased with the result."