Facebook joins Advertising Association’s children’s panel
Facebook has joined the Advertising Association’s (AA) children’s panel, set up in response to the Bailey Review.
The panel was launched this year following the ‘Let Children be Children’ report by Mothers' Union chief executive Reg Bailey.
Richard Allan from Facebook will sit on the panel, alongside other company representatives such as Sue Garrard from Unilever; Justine Roberts from Mumsnet; and Alistair Macrow from McDonalds. Individuals are also sitting on the board.
Mark Lund, chair of the panel and former chief executive of the COI and co-founder of the Now agency, said: “This group is a powerful mix of diverse expertise and views to ensure that advertising is alert to the concerns of all three key groups - parents, children and businesses.”
The first task of the panel will be to examine and address the specific concerns outlined in the Bailey Review including the use of child brand ambassadors and peer-to-peer techniques, the harmonisation of the age of a child, ‘sexual imagery’ on billboards and raising parental awareness of advertising techniques and routes to complain.