FIRM identity and website developed by Raw

A brand identity for Framework for Innovation and Research in MediaCityUK (FIRM) has been developed, alongside a new website, by Raw.

The Manchester design studio was tasked with developing the identity and website to help FIRM communicate with the creative industries and academics in the North West.

Partners of FIRM include the BBC, Massachusetts Institute of Technology and the University of Salford.

Raw explained that it aimed to create ‘a strong mark’ which would reflect the framework, which would then be rolled out across the website, with bright colours used to help identify various sections.

The site will act as a platform for people to find information about the various projects undertaken by FIRM, while also interacting and contributing to it through discussion pages.

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