The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

July 15, 2011 | 1 min read

Lloydspharmacy has launched a series of idents for its sponsorship of Daybreak's Guide to Summer Health.

The sponsorship arrangement ties in Lloydspharmacy's travel care range with advice dispensed by Daybreak's Dr Hillary Jones.

The Gate Films was briefed to produce a number of animated bumpers and a promotional online leaderboard.

It is Lloydspharmacy's second sponsorship campaign in recent months following on from its sponsorship of Evening Drama on ITV3.

Lloyds Pharmacy

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