60% of UK public have seen a Harry Potter film

As the eighth and final Harry Potter film is released in cinemas, a YouGov survey reveals that 60% of the UK public have seen at least one of the Harry Potter films.

Of the respondents, 60.03% had seen at least one Harry Potter film, and 56% have seen the first film: Harry Potter and the Philosopher’s Stone.

Nearly two thirds of respondents (63%) prefer the books to the films, but 25% said they prefer the movies.

The research on all things Harry Potter showed that summoning charm Accio is the most popular spell; 56% of people would like to own the invisibility cloak out of all three hallows; 16% want to take Defence Against the Dark Arts classes at Hogwarts and 48% of people would like to be sorted into the house of Gryffindor, ‘where dwell the brave of heart’.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.