NIVEA For Men launches marketing campaign with Space
NIVEA For Men has launched a ‘NIVEA most wanted’ marketing campaign with Space, as part of the advertising for its new hydrogel moisturiser for men with stubble and beards.
The Facebook-central campaign will see teams of female sheriffs will distribute over 200,000 Hydrogel samples while taking photos of participants in stations and city centres nationwide, with the photos then uploaded on Facebook, where the pictures will be reviewed by NIVEA’s panel of judges.
There will be regional heats, before an overall winner is drawn. The winner and three friends will win a trip to Las Vegas.
To reach a wider audience, consumers who aren’t able to get to the sampling are encouraged to enter their own photo; of which NIVEA will choose one winner to be entered into the heats.
David Atkinson, managing partner at Space, says: “NIVEA FOR MEN continues to break boundaries with products catering for every occasion and every man. ‘NIVEA Most Wanted’ will engage our target audience with a creative message, which should connect directly with men with stubble and provide a solution, which otherwise may not have been there. This should result with immediate sales impact and exponential results.”