Crabbie's TV campaign to raise brand profile during summer
Halewood International has launched a new TV campaign for Crabbie’s Alcoholic Ginger Beer to promote the brand over the summer.
The campaign, created by Ponderosa, features a new creative concept, including its brand ambassadors George and Camilla, and will run for six weeks until 22 August.
Crabbie’s will also attend twelve picnic in the park music events organised by Stonegate Picnics across the UK for sampling and sales offers, whill also offering VIP picnic packages.
Al Cross, marketing controller for Crabbie’s, commented: “With a full summer of activity planned to support the broadcast, we are really urging customers to stock up for summer to avoid missing out on the continued fast paced growth and demand for Crabbie’s Alcoholic Ginger Beer. The new creative follows the usual essence of the Crabbie’s brand and will add to the all year round refreshing taste of Crabbie’s. This is one part of our large scale activities, capturing summer drinkers but due to the versatility of Crabbie’s we continue to enjoy fantastic sales throughout the year.”
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