The Sun Take That

Take That invite fans to ‘tag’ themselves in 360 degree Wembley picture

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By The Drum Team, Editorial

July 12, 2011 | 2 min read

Take That celebrated breaking a record by performing eight nights at London’s Wembley Stadium by taking 360-degree panoramic photo of the 85,000 strong crowd on the last night – which they are now asking fans to tag themselves in.

The tour broke the record set by Michael Jackson of performing seven nights during his Bad tour, and when tickets for the Progress Live 2011 tour went on sale in October, a record breaking 1.34 million tickets were snapped up in less than 24 hours – beating the record previously set by take that.

The Take That Wembley 360 degree picture is now live on the Wembley Stadium website and aims to drive fans to the site and invite them to find their friends and Facebook tag themselves in the photo.

Melvin Benn, chairman of Wembley Stadium, said: “This has been a truly remarkable tour and the band’s Wembley shows have been nothing short of spectacular. I hope the 360 photo will give fans a very special memento of the band’s record breaking Wembley shows.

“It’s been an incredible summer of events here at Wembley Stadium and we are very proud to have written a new chapter in the stadium’s hall of fame.”

The photo was captured by renowned photographer Jeffrey Martin from 360Cities.net and is also available to view on the Take That; Robbie Williams; and The Sun's websites.

The Sun Take That

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