New Abandon Normal Devices Festival appointment for Uniform

Abandon Normal Devices (AND), a festival which promotes new cinema and digital culture, has appointed Uniform to create its 2011 campaign.

The Liverpool brand communications agency won the tender for the account and had worked with AND since creating its original brand in 2008.

This year the focus of the festival will be to explore ‘the outer limits of belief’ and will also aim to place ‘mind-altering art alongside a shrine for the cult and new cinema’.

Joanne Williams, marketing manager of AND, explained: “We were looking to refresh the brand, which is the reason we put it out to tender. Uniform’s proposal stood out – they understand the brand. The strength of the concept and the images made it unanimous.”

Tim Sharp, design director at Uniform said: “It’s a brand we created and have a strong passion to develop and promote.”

AND will take place across the north west of England in September.

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