Location information apps most downloaded, research finds
Apps with location information and GPS were the most likely to be downloaded, new research has claimed.
According to business advisory firm Deloitte which conducted research into mobile consumption, 81% of apps with portability functions were more likely to be downloaded than any other.
The research also found that 45% of consumers with smartphones downloaded an app at least once a week, and that less than 1% of apps published by global consumer and healthcare brands had been downloaded more than 1 million times.
Howard Davies, media partner at Deloitte commented: “The app market has some way to go before it rivals TV or the web for penetration, but it is of growing importance for brands. Brands view apps as a golden opportunity to communicate directly with consumers and in a more meaningful, long term manner. When brands get it right, the returns can be huge.”