First Direct joins Facebook with official page launch
UK bank First Direct has launched a Facebook page which will host conversation and topics about events within and out the bank.
The site will be used as a communications for the brand’s customers and will include competitions and events, as well as the chance to speak to representatives of the bank.
Paul Say, head of marketing for First Direct, explained: “21 years ago that meant being open and on the phone 24/7, then it was Internet Banking, mobile phones, apps, twitter and now it’s via Facebook. The common factor is that it’s the people that matter, not the channel.
“Of course social media is a challenging environment especially for old fashioned banking organisations who are having to break down the barriers to conversation, but in the end we find that the more we can interact with our customers the more we are able to build trust between both parties,” he added.
The company is also using YouTube, Twitter and Flickr as social media platforms.