Bupa to overhaul digital strategy
It has been announced that private healthcare provider Bupa is going to overhaul its ecommerce strategy as part of a move to become more digital centric.
Bupa have said they are going to launch several ecommerce platforms, and develop its use of social media. Research carried out for the company in April found that seven out of ten people use the internet to find health information.
The company will recruit senior executives in order to develop these plans.
Last month, Bupa released a ‘Health Finder’ app in order to provide health information on the go.