PZ Cussons has appointed Amaze PR to promote its shower gel brand Imperial Leather SkinKind.
The Manchester-based agency will run a press office as part of a 12-month campaign featuring stunt activity and celebrity engagement.
It will also manage social media activity, promoting Imperial Leather's Random Acts of Kindness digital campaign which is running on Facebook.
"This is a great win for us and we’re brimming with ideas that will help us to increase awareness, establish authority and educate consumers about the unique offer of SkinKind," said Amaze PR managing partner, Sandra Mcdowell.
Amaze will be "working closely" with Imperial Leather's advertising agency TBWA\Manchester.