Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Press Gazette editor calls for the media to sharpen up on ethics training

The editor of the media magazine and website, Press Gazette, has called on the media to sharpen up on ethics training to avoid the collapse of self-regulation.

In his editor’s blog, Dominic Ponsford has said: “The telling thing for me about Glenn Mulcaire’s statement yesterday, made in the wake of reports that he had hacked the mobile phone messages of a murdered schoolgirl, is that he said he didn’t know what he was doing was wrong.

“He was doing journalistic work for the UK’s top-selling Sunday newspaper and evidently had been given no professional training whatsoever.

“In the wake of the death of David Kelly and the Hutton Report, the BBC embarked on a huge training programme for all its journalists. A similar response now needs to be taken by the UK’s press.”

Ponsford said that it was no use stating that these issues were all in the past and had now been dealt with.

“That wouldn’t have washed for MPs and expenses and it won’t wash with the public now.

“Journalism is too important a job to be carried out by people who haven’t had the necessary training. You wouldn’t expect a doctor, lawyer or surveyor to be able to work in the UK without the right professional qualifications and shouldn’t the same be true about journalists?

“The work we do has the potential to wreck lives – and also to do enormous good. Let’s not forget that Milly Dowler’s killer was brought to justice largely thanks to the dogge efforts of Daily Mirror reporter David Collins.

“The vast majority of journalists in the UK do an incredibly demanding and important job for not much money because they believe passionately in what they are doing. Most have also undergone years of training and behave with the utmost professionalism.”

Ponsford contends that if the industry is to avoid the collapse of self-regulation under the Press Complaints Commission, he believed it needed to take urgent action to ensure that all journalists adhere to high professional standards and to ensure that these rules are also applied to any third party agencies or lone operators that news organisations may use.

“I’d even go as far as to suggest that we need a system where – on national newspapers and the big regionals at least – membership of the profession should be regulated in the way that lawyers, surveyors and even, say, gas-fitters are.

“This could be administered by the industry itself through bodies like the PCC, the Society of Editors and the National Union of Journalists.

“That way serious wrong-doers could face the ultimate sanction of being struck-off the register – losing the ability to practice their trade.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.