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Kensington and Chelsea borough get optimised to get "On the Map"

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By The Drum Team, Editorial

July 8, 2011 | 2 min read

A new website for the Royal Borough of Kensington and Chelsea has been launched and optimised for mobile use, by Incentivated.

The website has been designed to help visitors to the area, supporting the mix of large and small retailers and maintain the vibrancy on the high street.

The launch strategy centered on the understanding that visitors to the area struggle to navigate it and stick to more familiar routes.

Incentivated was appointed to ensure that the site, and its mapping function "on the Map" is optimised for mobile so visitors can more easily explore the borough while on the move, discovering the boutiques and ares of interest off the main thoroughfares.

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