Online bingo website Foxy Bingo is partnering Smooth Radio and Real Radio in a 13 week long multi-media summer promotion.
From 11 July, Foxy Bingo will sponsor Smooth Radio’s weekday afternoon show with David Jensen (1-4pm) and sister brand Real Radio’s evening show with David Heane (8pm-12am).
Noel Rowse, managing director of Foxy Bingo, said: “This is a very exciting collaboration for us as it sees Foxy reaching out to a new audience with our bingo offering. Foxy himself is the king of smooth, so it seemed ideal to partner with Smooth Radio. Working with radio legend David Jensen is bound to appeal to Foxy’s audience and we can’t wait to hear Foxy on air.”
The deal will include voice promos and sponsored links by mascot ‘Foxy’ during the David Jensen show, with a link on the Smooth Radio website to a game that gives players the chance to win £250.
Jonathan Gillespie, GMG Radio’s group commercial director, said: “This is a great example of how clients can now creatively integrate their brand messages in various ways as well as traditional spot advertising. The impact is incredibly powerful and by using both our Smooth and Real brands, Foxy is able to reach a wide target audience of 25-59 year olds.”