Homeform Deloitte the Market Creative

Deloitte announced as administrators for Homeform

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By The Drum Team, Editorial

July 7, 2011 | 2 min read

Deloitte partners Phil Bowers and Bill Dawson have been appointed as joint administrators for Homeform, following the collapse of the company in June.

The Manchester based company, which trades under the brands of Moben Kitchens, Dolphin Bathrooms, Sharps Bedrooms and Kitchens Direct, sold the Sharps Bedroom brand to a new company which is owned by an affiliate of Sun European Partners, LLP. This saved 627 jobs and means that new company Sharps Bedrooms Limited will honour the deposits.

Phil Bowers said: “We are now in urgent discussions with the key stakeholders and interested parties of Moben, Dolphin and Kitchens Direct in an attempt to sell all or parts of the businesses. We have written to all the employees with briefings to help them understand their position.”

It is understood that 557 workers have been made unemployed by the company going into administration, with 24 continuing to be employed until the company is fully wound up. Customers who paid using credit or debit cards or finance agreement should be refunded, but those who paid are being told to write to the administrators and that they may lose their cash.

Creative agency, The Market Creative, went into administration after marketing campaigns with Homeform were lost.

Homeform Deloitte the Market Creative

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