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By The Drum Team, Editorial

July 7, 2011 | 1 min read

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

Stella Artois Cidre - Important Announcement

The amusing commercial for a new variant of Stella Artois have a spokesman explaining that the new product is not cider... it is 'cidre' and that's quite different. It's a beautifully judged piece of nonsense entirely within the vernacular set out by the brewer's recent advertising.

Agency: Mother

Creative Team:

TV Producer:

Film Prod Co: Park Pictures (Germany)

Director: Joachim Bach

Producer: Stephen Brierley

Dir of Photography: Jan Velicky

Production Designer:

Production Manager:

Post-Prod House: MPC

Stella Artois

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