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Wensleydale Creamery hands marketing account to CHILLI UK

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By The Drum Team, Editorial

July 6, 2011 | 1 min read

Wensleydale Creamery has appointed Leeds brand consultancy CHILLI UKto handle its integrated marketing.

The Leeds brand consultancy won the account in a two-way-pitch, which will see it handle brand activity to promote its positioning as the ‘Real Yorkshire Wensleydale’.

The integrated marketing account will also include brand strategy, packaging development and advertising.

David Whittle, managing director of CHILLI UK, commented: “This is a great brand to work on and has so much potential, its already strong position in the market can only get better.”

The account was previously held by Kanjo.

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