Tablet contenders urged to cut costs or die
Challengers for the tablet crown are being urged to reduce their pricing models if they wish to take a bite out of Apple’s market share according to research for YouGov.
The pollsters latest quarterly TabletTrack research confirms that Apple’s iPad2 continues to score higher in consumer awareness, consideration and expectation than its rivals – despite being priced well below some of its rivals.
High end models currently fetch up to £749 but YouGov believe that £250 is the magic number at which point the tablet market will take off as a mass product.
Specifically YouGov note the apparent anomaly which has seen Android based tablets fail to mount an effective challenge in the way that it has in the smartphone market.
Resolving this apparent dichotomy YouGov’s Russell Feldman said: “Google’s success in the smartphone market is in part due to the OS being available to both low and high end manufacturers meaning it is accessible to all.
“Furthermore, high end models such as the HTC Sensation and Samsung’s Galaxy S2 are not priced as high as the iPhone meaning Google has been able to home in on Apple’s superiority in the smartphone market and subsequently overtaken them.”