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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

CheethamBell work features in Alton Towers' 'greatest hits' ad

Three commercials originally created by CheethamBell JWT are to feature in a new 'greatest hits' TV campaign from theme park Alton Towers.

CBJWT's ads to launch the Nemisis, Oblivion and Air rides will all feature in the new campaign launching next week.

The Manchester agency held the attraction's ad account for 12 years before it moved to TBWA\London and then DLKW Lowe in 2007.

You can see CheethamBell's Oblivion ad below. The agency also designed an Oblivion condom and body spray (main picture) back in 1998.

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