Digital Transformation

Bigmouthmedia to use Marin Software as technology platform for campaigns

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By The Drum Team | Staff Writer

July 5, 2011 | 2 min read

Bigmouthmedia has appointed Marin Software as its preferred search technology to help with client campaigns.

Marin Software recently announced it had become the first technology provider with $2 billion in annual paid search spend running through their platform.

Lyndsay Menzies, CEO of bigmouthmedia, said: “Our client campaigns are increasing in complexity as their search campaigns diversify across channels and devices. Marin will help us run campaigns more efficiently and deliver deeper insight to help us untangle the complexities of our clients search campaigns.

“This will obviously put us in a strong position to concentrate on optimising client campaigns for the constantly evolving and fragmenting search landscape.”

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