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Mumsnet launches blogging network to help share advertising revenue with bloggers

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By The Drum Team, Editorial

July 4, 2011 | 1 min read

Parenting website Mumsnet has launched a blogging network that allows authors to share advertising revenue.

The site aims to create a ‘more democratic’ publishing model, with advertising revenue gained from the amount of page views.

Brands will be allowed to have adverts across the network, and give products to bloggers to review.

There will also be some celebrity blogs, including journalist Gaby Hinsliff, TV’s ‘How clean is your house’ Aggie Mackenzie and politician David Miliband.

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