Restructure at The Union includes Hardie becoming deputy MD
The Union has appointed creative director Michael Hart and Kyle Hardie, managing director of Union Connect to its board, while also making Hardie deputy managing director, taking over from the departing Beverley Hart.
The restructure will see the two become the first to join the agency’s board since it was founded in 1996 by Andrew Lindsay, Ian McAteer, Mark Reid and Simon Scott.
Hart joined the agency in 1997 and was appointed creative director in 2009, while Hardie set up sales promotion agency Union Connect in 2007 having previously been managing director of Blue Chip Marketing.
Both Hart and Hardie will join McAteer, Lindsay and Reid on the agency’s board and assist in the day-to-day management of the agency as well as defining the strategic direction of the company.
Ian McAteer, The Union’s managing director, commented, “I’m delighted that we are able to appoint two such talented individuals to our board. We’re in the fantastic position of appointing two people who we know have the energy and spirit to help drive the agency forward. Our success has been built by our people, and I know that both Michael and Kyle will help us grow our profile and reputation.”
He added, “They are joining the board at a good time for the agency. Despite a brutal economic climate we have seen some growth - and are optimistic that we can continue to offer our clients the energy and creativity they look for.”
Of Hardie’s appointment as deputy managing director, McAteer added, “I know Kyle has the ability to add value to this great company and will assist me in the key task of ensuring the service we offer our clients is second to none.”
Michael Hart said, “I’m looking forward to helping The Union write the next chapter. Being on the board means I get to hold the pen.”
Kyle Hardie said, “To join the board of The Union and help lead the agency is both a challenge and a privilege. I’m hugely excited by the opportunity and feel that I can bring a lot of relevant integrated marketing expertise to the table. The agency is in a great place at the moment so there couldn’t be a better time to come on board.”
He takes over from Beverley Hart who is to join Tayburn later this year as client services director, a new role for the agency which will see her supplement the senior management team.
The restructure will also see Sarah Guild and Sarah Paterson promoted as account directors, and Juile Grant made senior account manager.