New identity design for Scottish Land & Estates
A new identity for Scottish Land & Estates has been created by Nevis.
The identity was created as a result of the organisation’s brief that it be flexible and recognizable enough to work across the small pin badge to large scale show graphics, and that members would embrace it.
David Huckell, design director at Nevis explained the agency’s solution: “We wanted a generic icon to represent the countryside which everyone would recognise instantly, by creating a leaf shape within the open counters of the ‘S’ we found a strong marque which would work well over all their brand touch points from stationery to gate posts”.