MediaCom’s monthly media update

There has been a revenue increase of 9% from last year, although in Q2 this is likely to go down due to 2010’s World Cup spending.

MediaCom expect the TV advertising industry will end the year 1% up from 2010, with current estimates for the year, with TV pricing in 2011 tracking 8% behind the pre-recession prices of 2008.

The MediaCom report noted the reduced restrictions on product placement, stating Nestle, Wrigley’s and Blackberry as the three brands who had most air time in the period between 23-April-23 May.

Press

The MediaCom report predicts a 8% decrease in market revenue for national press year-on-year, and a 5% drop for magazines, with no market inflation of either.

The Daily Mail was posted as being the worst performer in national press, with a £2.6million reduction in revenue year-on-year.

It was also reported that the men’s magazine market has faced losses, with FHM, Zoo and Nuts losing three-quarters of a million readers between them.

Radio

Market revenue in the radio sector has been flat, but there was a market inflation of 2% in June, with an expected 1% market inflation in total for 2011.

Commercial stations increased their share of listening by 1.3% year-on-year to 42.6% (versus the BBC’s 55%).

Figures from radio player, the joint venture by the BBC and commercial groups attracted 5.7 million unique listeners, who tuned in a total of 22.5million times in the four weeks from 25 April, according to Radioplayer's own "snapshot" figures.

Online

Display adverts has overtaken search as the fastest growing type of online adverts. Year on year, there is a prediction of 7% growth in display advert market revenue, and an 11% increase for search adverts.

Twitter’s plan to move into advertising tweets as a way to raise revenue could have an effect on the advertising revenue for online.

Groupon hit the 40 million sales level after only running for two and a half years.

Outdoors

The Outdoor Media Centre has reported that Q1 revenue figures for Outdoor are £206.5million, a 1.1% increase from the same period in 2010. The market revenue forecast for 2011 is +2% and market inflation +3%.

Digital revenues accounted for £25.1million of the total sum, up 31% year on year, while growth was also seen by large format banners with revenues of £4.7million, up 30% year on year.

The report mentioned that some periods over the summer that have healthy availability, which provides an opportunity to potentially achieve value for short term briefs.

Cinema

While some advertisers - Vodafone, Volvo, Kelloggs and HP to name a few – have increased their cinema advertising spending, overall revenues are down. One reason given for this is a decrease in Government spending through the COI.

However, there was an estimated £4.7 million spent on advertising in cinema in Q1.

More revenue is expected from the final Harry Potter film hitting cinemas on 15 July, which is expected to be the highest grossing film of the year.