Radley Yeldar has created a new corporate responsibility website for ITV, with focus on video instead of static news.
The design of the new website is described as being more ‘punchy’ and less ‘corporate’, in order to make it sync with the rest of ITV’s consumer websites.
Ben Richards, senior sustainability consultant at Radley Yeldar, said: “This site represents a new approach to ITV’s CR reporting. There is greater emphasis on user engagement, of communicating the objectives and putting the corporate story first.”
Radley Yelder was involved in thedigital strategy, scoping and discovery, user experience, digital design and website build, with copywriting agency Context also used.
Jane Luca, head of external stakeholder relations at ITV plc, said: “We’re delighted with our new CR microsite, which explores the influential role that ITV like other broadcasters has on society without overloading readers with too much information.
“Through consistent branding and the use of video content on the site, we also think we’ve managed to create a piece of communication that shows how responsibility is business as usual for us at ITV.”