Modern Marketing

Cleaning products firm AF International hires Factor 3

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By The Drum Team | Staff Writer

June 29, 2011 | 2 min read

AF International, the manufacturer of PC, office equipment and multimedia cleaning products, has appointed Cheltenham agency Factor 3.

Its brief is to develop a new creative approach for the firm's national press, trade and online advertising. Factor 3's press ads will also aim to drive traffic to AF's new website.

The ads will include the message that the average office keyboard itself has more germs on it than the average toilet seat.

Kate Harrison, marketing manager at AF, said: "This is an exciting time for AF International and we needed a creative partner that could understand our vision and become part of the team."

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