Cannes Lions

Agency self promotion at Cannes goes wrong with misspelled airborne banner ad


By The Drum Team, Editorial

June 24, 2011 | 1 min read

An advertising publicity stunt at Cannes appears to have gone wrong for advertising agency Grey Group when a banner hired to promote the agency, being towed by a plane, included a glaring spelling error.

The banner being flown around Cannes to promote the agency read ‘Grey Group – Famousily Effective’.

But as luck would have it, the banner has captured the interest of those who take delight from such ‘deliberate mistakes’ and has begun to be retweeted, possibly achieving the agency’s initial aim of getting its name known by those who had not heard of it before.

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