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Saatchi & Saatchi wins Weightwatchers advertising account

Saatchi & Saatchi has won Weightwatcher’s advertising account, which is estimated at £10 million.

Lindsay Reisser-Weston, vice-president of marketing at WeightWatchers UK, said: "Saatchi & Saatchi has demonstrated a sound understanding of our brand values and our business objectives."

The WeightWatchers branded food business, currently held by Isobel, was also understood to be included in the review bit it is unconfirmed whether this part of the business has been awarded to Saatchi & Saatchi.

Saatchi & Saatchi was pitching against Rainey Kelly Campbell Roalfe/Y&R and Bartle Bogle Hegarty for the account.