RBS to give selected brands chance to bid for £50 million media account
The Royal Bank of Scotland is set to review the £50 million media buying and planning account currently held by MediaCom.
The advertiser is to give selected agencies an introductory review brief this week, believed to focus on NatWest - the company acquired by RBS in 2000.
RBS’s advertising is covered by M&C Saatchi, which handles its retail business and RBS Corporate business, and CHI & Partners, which oversees its in-branch creative work.
RBS had approached agencies as part of a costing exercise last June, but did not go as far as to hold a review.