MediaCom Saatchi & Saatchi Rb

RBS to give selected brands chance to bid for £50 million media account


By The Drum Team, Editorial

June 23, 2011 | 1 min read

The Royal Bank of Scotland is set to review the £50 million media buying and planning account currently held by MediaCom.

The advertiser is to give selected agencies an introductory review brief this week, believed to focus on NatWest - the company acquired by RBS in 2000.

RBS’s advertising is covered by M&C Saatchi, which handles its retail business and RBS Corporate business, and CHI & Partners, which oversees its in-branch creative work.

RBS had approached agencies as part of a costing exercise last June, but did not go as far as to hold a review.

MediaCom Saatchi & Saatchi Rb

More from MediaCom

View all


Industry insights

View all
Add your own content +