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the If Agency

Netcars.com marketing task for The if Agency

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By The Drum Team, Editorial

June 23, 2011 | 2 min read

Car sales website Netcars.com has tasked The if agency to persuade car deals to list their stock through the site.

Following the competitive pitch, the Manchester agency has been appointed to deliver a through-the-line campaign to promote Netcars.com to car dealers, and will also see it develop an integrated sales strategy, launched a new dealer microsite and produced support material as well as a CRM programme.

The campaign will aim to position Netcars.com as a market leader for online used cars and generate awareness among dealers.

An overarching brands concept promoting the effectiveness of the site’s pay-per-click model and amplify differences between it and competitors will also be created.

The campaign will include online, email, advertising and sales materials, with various elements rolling out before August.

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