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Britvic launches Fruit Shoot ‘champion of the playground’ promotion

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By The Drum Team | Editorial

June 22, 2011 | 2 min read

Britvic is launching its longest ever promotion this month with a Robinsons Fruit Shoot campaign created by BBH.

The campaign, which will run for four months, is an on-pack promotion to encourage children to visit the website, create an avatar and profile, and apply to win one of the 12,000 skills kits available.

Champion of the playground is an online skills league for children that encourages them to learn new skills. Children can earn points by using skills kits and entering generated points online, playing web cam games and watching ‘Wow & How’ videos on FruitShoot.com.

Skills kits contain a kit bag and a web cam, as well as a digitised skipping rope and a digitised hackysack that contain micro-chips which record a code when the child practises certain skills. Children can enter the recorded code online to receive further skills points and see how they compare against their friends in their friends league.

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