AlwaysOnMessage partners with BlueVia to offer smart features for feature phones

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By The Drum Team, Editorial

June 21, 2011 | 2 min read

Mobile Agency AlwaysOnMessage has partnered with Telefonica, to create a suite of products that will provide services that use SMS and MMS to provide product feedback.

Using Telefonica's web and app developer platform BlueVia, the products will provide information on pricing, translation, weather, social networks and currency conversion.

The products, which will launch over the next six months, will allow feature phone users to experience the same services of smart phone users by using shortcodes to remotely access information.

The products will bring an end to those travelling from UK and all international territories worrying about data roaming charges, as these services will be freely available to users on the Telefonica network.

"As an end-to-end Mobile Agency, AlwaysOnMessage specialise in working with clients and partners in the development of Mobile Apps, focusing on user experience and achieving business and marketing goals,” said Peter Swain, CEO, AlwaysOnMessage.

“It was natural, therefore, that we embraced BlueVia as a platform to engage users across Europe and emerging territories.

“Mobile isn't just about Apps. We see immense value in offering feature sets to emerging markets and BlueVia - combined with Telefonica's reach - allows us to do just that."

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