Propaganda appoints Kristal Ireland as head of digital
Creative agency Propaganda has announced the appointment of Kristal Ireland as head of digital.
The role was created following the launch of Propaganda’s consultancy programme Digital Intelligence, which aims to help businesses new to the digital field or wanting to develop what is already held.
Kristal joins the company from Welcome to Yorkshire – The Yorkshire Tourist Board, where she was previously head of digital, responsible for developing the tourist board’s digital offering.
Before this, Kristal worked in a number of marketing roles, including digital business development director for Leeds based agency Outside the Box, where she worked on integrated and digital marketing campaigns for big brands such as Thomas Cook, NPower, Marie Curie and The National Trust.