Health bodies join to launch diabetes awareness marketing competition
The Diabetes Awareness Group has launched an Apprentice-style competition for marketing students.
Known as ‘The Pitch’, the competition has been launched in order to find the next generation of leading marketers in association with The Chartered Institute of Marketing.
Open to marketing students across England, the competition will be fought between 45 teams of three, with the deadline for entry on 18 October.
Winners will be announced at the Diabetes UK Conference in March 2012, with rewards for the winners including membership to The Chartered Institute of Marketing for a year, campaign entry into The Chartered Institute of Marketing's Marketing Excellence Awards and their studying institution receiving the Institutes' Shield for a year.
Barbara Young, chief executive of Diabetes UK, said: "In the UK there are almost 3.6 million people living with diabetes, with more than 800,000 of these unaware that they have the disease.
“Because marketing plays a key role in educating the public about these issues, we're delighted to be supporting The Pitch and hope to find the next great marketer."