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Dinosaur creates new campaign for The Co-operative Membership

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By The Drum Team, Editorial

June 20, 2011 | 2 min read

Creative agency Dinosaur has created a new online campaign for The Co-Operative Membership.

The campaign, which went live this month, has been created as part of an integrated marketing campaign to promote the share of the bi-annual profits payment sent to members in June.

The marketing campaign also included direct mail, a free customer magazine, and in-store posters and points of sale.

Manchester based Dinosaur was briefed to design the site to communicate the benefits of membership across the whole Co-operative businesses, and create a hero image which would also serve as a prompt to remind customers redeem their share of the profits vouchers.

Rachel Spiller, direct marketing support manager at The Co-operative Group said: "We were very impressed with the way that the online campaign was executed by Dinosaur and the speed at which this was completed. We have seen a large volume of traffic arriving at the campaign pages and spending quality time there."

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