The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Dinosaur the Cooperative Group Twitter

Dinosaur creates new campaign for The Co-operative Membership


By The Drum Team, Editorial

June 20, 2011 | 2 min read

Creative agency Dinosaur has created a new online campaign for The Co-Operative Membership.

The campaign, which went live this month, has been created as part of an integrated marketing campaign to promote the share of the bi-annual profits payment sent to members in June.

The marketing campaign also included direct mail, a free customer magazine, and in-store posters and points of sale.

Manchester based Dinosaur was briefed to design the site to communicate the benefits of membership across the whole Co-operative businesses, and create a hero image which would also serve as a prompt to remind customers redeem their share of the profits vouchers.

Rachel Spiller, direct marketing support manager at The Co-operative Group said: "We were very impressed with the way that the online campaign was executed by Dinosaur and the speed at which this was completed. We have seen a large volume of traffic arriving at the campaign pages and spending quality time there."

Dinosaur the Cooperative Group Twitter

More from Dinosaur

View all


Industry insights

View all
Add your own content +