Shazam to feature in blockbuster summer campaigns
Shazam, the mobile phone-based 'discovery' service, has revealed that over the coming months a number of top brands across a spectrum of industries will be integrating the app into their ad campaigns.
When customers Shazam the ads, they have a simple way to find out more about the featured product, participate in promotions, or shop. Additionally, Shazam integrates social media allowing viewers to share their tags on Twitter or use the Shazam Friends feature to post their 'discoveries' to their Facebook friends and see a real-time feed of what their friends are watching.
The following companies are currently integrating Shazam for TV into their campaigns:
• As part of the new Honda Civic campaign, players Shazam videos on the Honda YouTube channel playlist to find the next clue.
• Participants in the Starbucks SRCH scavenger hunt use Shazam in the first phase of the hunt to tag the Lady Gaga video for instructions on how to move on to the next phase
• Paramount Pictures – in support of the Transformers 3 premiere on June 29, fans can Shazam TV and radio ads for a free download of an exclusive live version of the Linkin Park single, “When They Come For Me”, watch a featurette, buy show tickets or purchase the soundtrack
• Procter and Gamble – as part of their Future Friendly initiative, viewers can Shazam their ads to see more on the environmental benefits of P&G Future Friendly products
• Progressive Insurance – Shazam their ads to receive an auto insurance quote and download their “Flo-isms” app and custom wallpaper for your mobile device
“Shazam for TV is the industry standard for how companies can use mobile technology to drive deeper engagement with their television ad campaigns,” said Evan Krauss, Executive Vice President Advertising Sales at Shazam. “We’re now seeing companies in nearly every industry sector taking advantage of Shazam’s ‘second screen’ experience to provide consumers with additional product information or give them an easy and fast point-of-interest retail experience at the click of a button.”
This new round of "Shazamable" ads will run throughout the summer.