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PizzaExpress app lets diners pay on their iPhone

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By The Drum Team, Editorial

June 16, 2011 | 2 min read

PizzaExpress has today launched an iPhone app that allows diners to pay for their meal on a mobile phone.

The restaurant chain claims its free to download app will be ideal for people in a rush and says it will make waiting for the bill a thing of the past.

To ensure customers will be able to get a signal for the app, PizzaExpress is rolling out free WiFi from The Cloud at its 370 UK restaurants.

As well as allowing diners to pay for their meal - which is done using Paypal - the app also allows them to book a table in the first place, view menus, offer codes and receipts.

Mark Angela, chief executive of PizzaExpress, said: "We knew there was no point just launching an app for the sake of it, so we waited until we had a system that could genuinely improve our customers’ experience of eating out at PizzaExpress. We believe today’s version does exactly that and we’re looking forward to developing it in the future.”

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